In today’s fast-paced world, the smartphone isn’t just a communication device, it’s your restaurant’s most powerful marketing tool. With over 80% of restaurant searches happening on mobile devices, mastering mobile marketing is essential.
Whether you run a cozy café, a quick-service spot, or a fine dining restaurant, your customers are already looking for their next meal online. The question is: will they find you first?
Why Mobile Marketing Matters for Restaurants
When someone gets hungry, they don’t reach for a billboard, but for their phone. Mobile marketing helps restaurants:
- Reach hungry customers instantly through Google, social media, and apps.
- Drive foot traffic with location-based ads and offers.
- Increase repeat orders through loyalty programs and mobile push notifications.
- Boost online visibility with mobile-friendly websites and listings.
It’s about being visible, engaging, and easy to order from, right in the customer’s hand.
1. Optimize for Local Searches
“Best pizza near me.” “Halal restaurant open now.” These are the kinds of searches that bring customers through your doors.
Make sure your restaurant appears in Google Maps, Apple Maps, and Zaytoun.app by:
- Claiming and updating your Google Business Profile.
- Keeping your address, hours, and phone number consistent across all platforms.
- Encouraging customers to leave authentic reviews.
Tip: The more positive reviews and photos you have, the higher you’ll appear in local results.
2. Go Visual: Food Is Visual
Food photography is your digital first impression. High-quality photos on your social media, menu, and delivery apps can dramatically increase click-throughs and orders.
- Use bright, natural light and clean backgrounds.
- Feature close-up shots of your best-selling dishes.
- Post behind-the-scenes videos and chef highlights on Instagram Reels or TikTok.
Remember: people eat with their eyes first and their thumbs second.
3. Use SMS & Push Notifications Strategically
Mobile messaging is a direct line to your most loyal customers. You can send:
- Daily specials or lunch discounts
- Limited-time offers during slow hours
- Loyalty rewards (“Buy 5 shawarmas, get the 6th free!”)
Keep it short, personal, relevant and always give customers an easy opt-out option.
4. Create a Mobile-Friendly Experience
If your website or app isn’t optimized for smartphones, you’re losing customers.
Make sure that:
- Your menu loads fast and is easy to read.
- Customers can order or book a table in just a few taps.
- Buttons are large and easy to press, even with one hand.
A smooth mobile experience can increase conversions by over 50%.
5. Run Targeted Mobile Ads
Platforms like Instagram, Facebook, Google, and Zaytoun.App allow you to target potential customers nearby based on their location, interests and food preferences.
Try running:
- Geo-fenced ads around your restaurant location.
- Time-based ads (like “Happy Hour 5–7 PM — Show this ad for 20% off”).
- Retargeting campaigns for users who viewed your menu but didn’t order.
6. Leverage Zaytoun.app to Simplify Your Mobile Marketing
If you’re looking for an easier way to connect with local diners, Zaytoun.app helps restaurants:
- Create and update customized and AI-driven menu without coding.
- Promote offers and events directly to customers’ phones and social media pages.
- Provide insights and analytics of your marketing campaigns to increase their effectiveness.
It’s mobile marketing made simple, built for restaurants like yours.
The restaurants that win today are the ones that fit in their customer’s hand.